Federica Pecis

Co-founder and Business Director @ We Are F & We Are Female Athletes

Speaking Sessions

November 19, 202115:30
November 19, 202116:25

Women in sports: an overview

Panel - Sport & Wellbeing


Graduated in International Business with a master in Social Visual Communication, Media, Multimedia and Digital Communication, she worked in Marketing & Communication for important Italian brands.

After 10 years in male-dominated industries (sports, automotive, banking), she decided to leave her comfort zone and follow her dream. She moved to London in 2017, where – after a brief experience in a Digital Marketing agency in Shoreditch – she founded We Are F, a new marketing agency, with Federica Attanasio. 

In 2020, she founded “We Are Female Athletes”, We Are F’s sister agency entirely dedicated to female athletes Talent Management and PR in Italy and in the United Kingdom.