Anita Falcetta

Creative Entrepreneur |Co-fouder & Business development @ Mokamusic | Founder @ Women Of Change Italia

Speaking Sessions


Born in 1982 in Agrigento, she lived in Mazara del Vallo until the age of 18. 

She later moved to Rome where she studied Legal Sciences at the University of Roma Tre and Public and Business Communication at La Sapienza University. 

In 2006 she moved to Milan to start her professional career. 

From 2006 to 2017 she worked in the staff or as an external support in many companies in Bank & Finance, Retail, Tourism, Real Estate, Luxury and Art, including, Navigando Air SpA (currently Invitalia), Gabetti Property Solutions SpA, Engel & Völkers Italia and Imago Mundi Art – Luciano Benetton Collection

In December 2017 she founded with the composer and music supervisor Philip Abussi the music agency Mokamusic, following the conception of the name, the construction of the Brand Identity, commissioning the creation of the logo to the internationally renowned calligrapher Luca Barcelona. She personally focuses on the agency’s marketing and communication strategy, communication materials, press office and Net Reputation. Mokamusic overcame the start-up phase in a very short time: after 3 years, the agency ranks among the most important and recognized Italian music realities in advertising. 

In February 2018 she was co-author of TIM’s campaign for Sanremo 2018