Alessandra Mariani

Brand Strategy Lead, Southern Europe @ TikTok

Speaking Sessions


Alessandra Mariani is Head of Brand Strategy for TikTok Southern Europe and co-Lead of Women@TikTok EMEA. Her professional journey began in experience and advertising agencies. Two years ago she landed at TikTok, where her job is to define the role of the platform for brands and to consult with them on how TikTok can help them achieve their business objectives.

Over the years, she has worked with the world’s biggest brands and developed their brand identities, repositioning, marketing strategies and thought leadership. She coined the term Generation T(ikTok) and is a regular speaker at events.

Alessandra strongly believes in the power of having diverse and inclusive role models, as they produce a permanent positive impact on the present and future of our society: our youth. She is also passionate about startups, sustainability, and mental health – basic but never-for-granted ingredients that are fundamental to building a better world.