My personal and professional life is full of failures, some more epic than others. And every failure burns: it hurts, it beats you up. Over time, however, I have learned that one’s perception of failure is sometimes more important than failure itself. The winner doesn’t know what he’s losing, Stefano Bartezzaghi reminds us. But whoever loses can try to understand what he/she would like to win. And maybe, in doing so, discover his/her personal superpower; in my case, language.