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Barbie & The Dream Gap Project: Mattel Case Study

November 18, 202115:00Diversity & Inclusion

Starting at the age of five, girls stop believing they can do what they want when they grow up.

They stop thinking that one day they could become presidents, scientists, CEOs, astronauts.

Since 1959 Mattel has aimed to show girls a universe of different possibilities through its iconic Barbie dolls. In 2018, the company launched a brand new initiative: “The Dream Gap Project”. – A project that will shape a society where girls’ dreams will no longer be just dreams.

A project that has already helped more than 7,000 girls around the world. A project that Roberta Suriano will present to the audience to show Barbie’s support for female empowerment.

Speakers

Roberta Suriano

Associate Marketing Manager Dolls @ Mattel

Event Info

  • Day 1
  • 15:00 - 15:20
  • Stage 1
  • Diversity & Inclusion